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Academician

AYBEN CEYHAN GÜNAY

Doktor Öğretim Üyesi

İstanbul Nişantaşı Üniversitesi İktisadi, İdari Ve Sosyal Bilimler Fakültesi Uluslararası Ticaret Ve Lojistik Bölümü

Research topics OpenAlex
  1. Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
  2. Yan Dal Pazarlama
Keywords YÖKSİS
Articles 9 YÖKSİS 9 · OpenAlex 0 Total citations 118 h-index 2 · OpenAlex OpenAlex coverage %100 matched 8 / 8 Q1 articles 0 Scopus · WoS Q1 0 Best field rank #14,885 / 30,171 Main field · top 49.3% Co-authors 4 0 Turkish institutions

Citation impact

Citation counts of the articles matched in OpenAlex, citing publications from Crossref and the Stanford/Elsevier list. Sources are shown separately and never added up.

OpenAlex YÖKSİS articles matched in OpenAlex: 8
h-index 2 Percentile in Türkiye: 28 #195 of 553 at their university by h-index
i10-index
1
Total citations
118
Top 34% in Türkiye
Per article
14.8
FWCI
3.57
1.00 = world average
World top 1%
1
World top 10%
1

Most cited articles

  1. The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention 2019 world top 1% 109 citations
  2. Does Brand Love Last Forever? : A Study on Turkey’s Lovemarks 2021 4 citations
  3. USER ACCEPTANCE OF VIRTUAL COMMERCE ON METAVERSE INSIGHTS FROM INNOVATION DIFFUSION THEORY (IDT) AND TECHNOLOGY ACCEPTANCE MODEL 2024 2 citations
How is this computed?

h-index and citations are computed from the citation counts of this academic’s YÖKSİS articles matched in OpenAlex (not Google Scholar, WoS or Scopus). Unmatched articles are not included. h-index on the OpenAlex author profile: 4.

Citing publications Crossref 11 publications citing 8 DOI-bearing articles · 1 Türkiye-affiliated
  • 2020 1
  • 2021 6
  • 2022 3
  • 2025 1
  1. DOI 10.1016/j.actpsy.2025.105768 2025
  2. DOI 10.35429/ejrp.2022.14.8.1.23 2022
  3. DOI 10.56220/uwjms.v6i1.72 2022
  4. DOI 10.1108/jpbm-06-2020-2936 2022
  5. DOI 10.3390/jtaer16070154 2021
  6. DOI 10.3390/joitmc7040239 2021
  7. DOI 10.1108/sjme-11-2020-0201 2021
  8. DOI 10.1016/j.matpr.2020.11.573 2021
  9. DOI 10.1080/23311975.2021.1884344 2021
  10. DOI 10.1016/j.rser.2021.110734 2021
  11. EFFECT OF SOCIAL MEDIA MARKETING ON E-WOM, BRAND LOYALTY, AND PURCHASE INTENT TR Bulut DÜLEK et al. · Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi · 2020
Where does this list come from?

Extracted from the reference lists in Crossref’s public March 2026 data file; 20.3% of the file has been processed, so the list may be incomplete. Crossref citations are never added to or compared with the OpenAlex citation counts; the two sources have different coverage.

Field ranking

Position in the main-field, side-field and keyword cohorts by YÖKSİS article score; each card opens that ranking.

YÖKSİS ?
Keyword rankings 3

Works 9

YÖKSİS and OpenAlex records: index distribution, journals published in, a filterable article list and the other output types.

Indexes and citation percentiles

?
TR Index 6 articles
OpenAlex citation percentile
Top 1%1
Top 10%1
Avg · n 9 %72.2
Other counts

WoS (JCR)

  • YÖKSİS rows 1

Articles

Articles with YÖKSİS and OpenAlex source split; narrow by quartile or TR Index.

9articles

Journals with publications

9 journals

Narrow down

Scopus (SJR)
Q10 Q20 Q30 Q40
WoS (JCR)
Q10 Q20 Q30 Q41
TR Index
6articles

Article list

  1. 2026 The Effect of Digital Empathy on Purchase Intention: An Integrated Behavioral MCDMStudy of Virtual Influencers and Chatbots Journal of Business Research - Turk DOI 10.20491/isarder.2026.2191 YÖKSİS TR Index OpenAlex 46.1%
  2. 2025 Determining Consumer Purchase Intentions Based on Innovative Work Behavior: A Qualitative Study Within the Framework of The Uncanny Valley Theory INTERNATIONAL JOURNAL OF CONTEMPORARY ECONOMICS AND ADMINISTRATIVE SCIENCES DOI 10.5281/zenodo.18148404 YÖKSİS JCR Q4 OpenAlex 75.7%
  3. 2025 The Mediating Role of Self-Congruence in the Effect of Influencer Marketing on Digital Natives’ Brand Loyalty Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi DOI 10.37880/cumuiibf.1597562 YÖKSİS TR Index OpenAlex 86.9%
  4. 2025 Z kuşağının benlik uyumunun satın alma niyetine etkisinde marka sadakatinin aracılık rolü Business & Management Studies: An International Journal DOI 10.15295/bmij.v13i3.2555 YÖKSİS TR Index OpenAlex 28.9%
  5. 2024 USER ACCEPTANCE OF VIRTUAL COMMERCE ON METAVERSE INSIGHTS FROM INNOVATION DIFFUSION THEORY (IDT) AND TECHNOLOGY ACCEPTANCE MODEL Akademik Hassasiyetler DOI 10.58884/akademik-hassasiyetler.1345212 YÖKSİS TR Index OpenAlex 88.2%
  6. 2023 COVID-19 PANDEMİSİNİN TÜRK HAVA YOLU İŞLETMELERİNİN PAZARLAMA STRATEJİLERİNE ETKİSİ Nişantaşı Üniversitesi Sosyal Bilimler Dergisi DOI 10.52122/nisantasisbd.1256813 YÖKSİS TR Index OpenAlex 80.0%
  7. 2023 THE IMPACT OF COVID-19 PANDEMIC ON THE MARKETING STRATEGIES OF TURKISH AIRLINE COMPANIES İstanbul Nişantaşı Üniversitesi Sosyal Bilimler Dergisi DOI 10.52122/nisantasisbd.1256813 YÖKSİS TR Index OpenAlex 80.0%
  8. 2021 Does Brand Love Last Forever? : A Study on Turkey’s Lovemarks Emerging Markets Journal DOI 10.5195/emaj.2021.222 YÖKSİS OpenAlex 64.9%
  9. 2019 The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention Emerging Markets Journal DOI 10.5195/emaj.2019.173 YÖKSİS OpenAlex top 1% OpenAlex 99.4%

Projects 1

  1. 2015 Coming Home: Reverse Migration of Entrepreneurs and Academics in India and Turkey in Light of the Chinese ExperienceYurda Dönüş: Çin Halk Cumhuriyeti Tecrübesi Işığında Hindistan ve Türkiye’deki Girişimciler ile Akademisyenlerin Tersine Beyin Göçü NİŞANTAŞI ÜNİVERSİTESİ Diğer (Uluslararası) · Tamamlandı 2015-07-06 – 2018-07-05

Books 5

  1. 2026 Pazarlama Yönetiminde Yapay Zekȃ Uygulamaları Özgür Yayınları ISBN 978-625-8998-92-4 Kitap Bölümü · Bilimsel Kitap
  2. 2024 TEKNOLOJİ VE YENİLİKÇİLİK ODAKLI GİRİŞİMLER Artikel Akademi ISBN 978-625-6627-28-4 Kitap Bölümü · Bilimsel Kitap
  3. 2023 Dijital Evrenin Yeni İletişim Kodları III Nobel Bilimsel Eserler ISBN 978-625-398-251-5 Kitap Bölümü · Bilimsel Kitap
  4. 2021 Geleneksel ve Dijital Üzerine İletişim Araştırmaları Nobel Bilimsel Eserler ISBN 978-625-7492-88-1 Kitap Bölümü · Bilimsel Kitap
  5. 2020 Sosyal Medyada Pazarlama Uygulamaları, Marka Bağlılığı ve Satın Alma Niyeti Nobel Bilimsel Eserler ISBN 978-605-7662-65-1 Bilimsel Kitap

Proceedings 3

  1. 2016 Yeşil Pazarlamada Sürdürülebilirlik ve Dünya’dan Bir Örnek:Tchibo INTERNATIONAL CONFERENCE ON EURASIAN ECONOMIES 2016
  2. — The Impact of Generation Alpha on Their Parents' Purchase Behavior Within The Framework of Planned Behavior Theory (PDT): A Study On Technological Products 22. ULUSLARARASI İŞLETMECİLİK KONGRESİ
  3. — SOSYAL MEDYA ETKİLEYİCİLERİNİN TÜKETİCİLERİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİNE KAVRAMSAL BİR BAKIŞ 4th INTERNATIONAL ACADEMIC RESEARCHES FOR SUSTAINABILITY 2023

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Collaboration network

From the author lists of YÖKSİS publication records. Duplicate records of a work count once; institutions are co-authors’ current YÖKSİS affiliations.

Co-authors
4
With an akaturk profile
4
Turkish institutions
0
Co-authored works
%56

Academic co-authors 4

  1. BEGÜM MARAL Doktor Öğretim Üyesi · İstanbul Nişantaşı Üniversitesi same university 3
  2. SEFA CEYHAN Doktor Öğretim Üyesi · İstanbul Nişantaşı Üniversitesi same university 1
  3. UĞUR YOZGAT Profesör · İstanbul Nişantaşı Üniversitesi same university 1
  4. YAVUZ TORAMAN Doktor Öğretim Üyesi · İstanbul Nişantaşı Üniversitesi same university 1

National collaboration 0 institutions

Within own university5 joint works · İstanbul Nişantaşı Üniversitesi

No joint work with another Turkish university.