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OpenAlex topic

Digital Marketing and Social Media

This page lists works and academicians tagged with an OpenAlex topic. It is not a YÖKSİS primary or secondary field.

OpenAlex 10,145 works 1,348 author topics

Works

10,145 works

  1. Developing and Validating Measures of Facets of Customer Based Brand Equity 2004
    YÖKSİS SJR Q1 JCR Q3 OpenAlex top 10% OpenAlex 97.8%

    No abstract yet.

  2. The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption 2016
    YÖKSİS SJR Q1 JCR Q1 OpenAlex top 1% OpenAlex 100.0%

    No abstract yet.

  3. Repeaters' behavior at two distinct destinations 2001
    YÖKSİS SJR Q1 JCR Q3 OpenAlex top 10% OpenAlex 98.5%

    No abstract yet.

  4. COVID-19: potential effects on Chinese citizens’ lifestyle and travel 2020
    OpenAlex top 1% OpenAlex 100.0%

    Purpose The 2019 novel coronavirus (COVID-19) outbreak is projected to have adverse consequences on the global tourism and hospitality industry. This paper aims to examine how the outbreak may alter Chinese tourists’ lifestyle choices, travel behaviour and tourism preferences in the short and long term. Design/methodo…

  5. The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market 2005
    YÖKSİS SJR Q1 JCR Q3 OpenAlex top 10% OpenAlex 98.2%

    Purpose Corporate image, perceived service quality, trust and customer switching costs are the major antecedents of customer loyalty, and loyal customers may buy more, accept higher prices and have a positive word‐of‐mouth effect. Also we know that the cost of selling to new customers is much higher than the cost of s…

  6. Managing brands and customer engagement in online brand communities 2013
    OpenAlex top 1% OpenAlex 100.0%

    Purpose Given the dramatic technology‐led changes that continue to take place in the marketplace, researchers and practitioners alike are keen to understand the emergence and implications of online brand communities (OBCs). The purpose of this paper is to explore OBCs from both consumer and company perspectives. Desig…

  7. Modeling educational usage of Facebook 2010
    YÖKSİS SJR Q1 JCR Q1 OpenAlex top 1% OpenAlex 100.0%

    No abstract yet.

  8. Uses and Gratifications of Problematic Social Media Use Among University Students: a Simultaneous Examination of the Big Five of Personality Traits, Social Media Platforms, and Social Media Use Motives 2020
    YÖKSİS SJR Q2 JCR Q1 OpenAlex top 1% OpenAlex 99.9%

    Recent studies suggest that users’ preferences of social media use differ according to their individual differences and use motives, and that these factors can lead to problematic social media use (PSMU) among a minority of users. The objectives of the present study were to investigate the influences of (i) demographi…

  9. Brand communication through digital influencers Leveraging blogger engagement 2014
    YÖKSİS SJR Q1 JCR Q1 OpenAlex top 1% OpenAlex 99.6%

    No abstract yet.

  10. Impacts of COVID-19 on global tourism industry: A cross-regional comparison 2020
    YÖKSİS SJR Q1 JCR Q1 OpenAlex top 1% OpenAlex 100.0%

    No abstract yet.

  11. The Effect of Social Media Marketing Activities on Brand Awareness, Brand Image and Brand Loyalty 2018
    YÖKSİS TR Index OpenAlex top 1% OpenAlex 99.9%

    The aim of this research is to examine the effect of social media marketing activities on brand awareness, brand image and brand loyalty. In addition, it has been aimed to analyze the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers w…

  12. The effects of brand experiences trust and satisfaction on building brand loyalty an empirical research on global brands 2011
    YÖKSİS OpenAlex top 1% OpenAlex 99.8%

    Marketing academics and practitioners have acknowledged that consumers look for brands that provide them with unique and memorable experiences. As a result, the concept of brand experience has become of great interest to marketers. The present field study, conducted with actual consumers, addresses the question whethe…

Academicians

1,348 academicians