AZİZE ŞAHİN

1. Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
2. Yan Dal Pazarlama

Keywords YÖKSİS

• #Dijital Pazarlama
• #Tüketici Davranışları
• #Ürün ve Marka Yönetimi

Articles 11 YÖKSİS 11 · OpenAlex 0 Total citations 941 h-index 7 · OpenAlex OpenAlex coverage %73 matched 8 / 11 Q1 articles 0 Scopus · WoS Q1 0 Best field rank #10,626 / 30,171 Main field · top 35.2% Co-authors 9 5 Turkish institutions

Citation impact

Citation counts of the articles matched in OpenAlex, citing publications from Crossref and the Stanford/Elsevier list. Sources are shown separately and never added up.

OpenAlex YÖKSİS articles matched in OpenAlex: 8 + YÖKSİS · co-author record: 4

h-index 7 Percentile in Türkiye: 60 #910 of 2,215 at their university by h-index

i10-index

6

Total citations

941

Top 27% in Türkiye

Per article

78.4

FWCI

6.96

1.00 = world average

World top 1%

2

World top 10%

6

Most cited articles

1. The effects of brand experiences trust and satisfaction on building brand loyalty an empirical research on global brands 2011 world top 1% 538 citations
2. The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust The Empirical Research On Global Brands 2011 world top 1% 218 citations
3. The effects of brand experience and service quality on repurchase intention: The role of brand relationship quality 2012 world top 10% 84 citations

How is this computed?

h-index and citations are computed from the citation counts of this academic’s YÖKSİS articles matched in OpenAlex (not Google Scholar, WoS or Scopus). Unmatched articles are not included. 4 articles (756 citations) tagged with this academic’s YÖK author id in co-authors’ YÖKSİS records count only towards citations, h-index and i10; article counts, percentiles and rankings use their own YÖKSİS list.

Citing publications Crossref 27 publications citing 7 DOI-bearing articles · 7 Türkiye-affiliated

• 2014 1
• 2019 8
• 2020 5
• 2021 10
• 2022 3

1. Is brand experience a good mediator? An empirical study on ISP sector TR Osman Durmaz · International Journal of Research in Business and Social Science (2147- 4478) · 2022 · cites 2 articles of this academic
2. DOI 10.1016/j.jbusres.2021.11.038 2022
3. DOI 10.3389/fpsyg.2021.801439 2022
4. Enhancing Consumer-Brand Relationships Through Luxury Brand Experiences TR Esra Arıkan · Advances in Marketing, Customer Relationship Management, and E-Services · 2021
5. DOI 10.1108/ijpdlm-08-2020-0272 2021
6. DOI 10.1177/14707853211007785 2021
7. DOI 10.1201/9781003095484-79 2021
8. DOI 10.1177/14707853211039190 2021
9. DOI 10.1016/j.chb.2020.106608 2021
10. DOI 10.1088/1742-6596/1793/1/012033 2021
11. DOI 10.1080/17543266.2021.2013959 2021
12. DOI 10.1057/s41270-021-00103-0 2021
13. DOI 10.1108/nbri-01-2020-0004 2021
14. CBS ve AHP Yöntemi Yardımıyla Niğde Kenti Örneğinde Taşınmaz Değerleme TR Aslı BOZDAĞ et al. · Geomatik · 2020
15. HAVAALANI YER SEÇİMİNDE COĞRAFİ BİLGİ SİSTEMLERİ (CBS) ve ANALİTİK HİYERARŞİ SÜRECİ (AHP) KULLANIMI TR Ela ERTUNÇ et al. · Konya Journal of Engineering Sciences · 2020
16. ROBONOMİ VE MÜŞTERİ MEMNUNİYETİ: HİZMET ROBOTLARINA İLİŞKİN LİTERATÜR TARAMASI TR Bahar GÜRDİN · Ekonomi Maliye İşletme Dergisi · 2020
17. DOI 10.1080/1528008x.2020.1721039 2020
18. DOI 10.1002/pa.2572 2020
19. Sağlık Otelciliğinde Hizmet Kalitesinin Marka Performansı Üzerine Etkisi TR Çiğdem UNURLU · Anadolu Üniversitesi Sosyal Bilimler Dergisi · 2019
20. Koşulsuz Müşteri Memnuniyeti Uygulamalarının Uluslararası Muhasebe/Finansal Raporlama Standartları (UMS/UFRS) Açısından Değerlendirilmesi TR Vedat Acar · OPUS Uluslararası Toplum Araştırmaları Dergisi · 2019
21. DOI 10.1177/1470785319848955 2019
22. DOI 10.1080/10548408.2018.1557097 2019
23. DOI 10.1108/jima-03-2019-0055 2019
24. DOI 10.29121/granthaalayah.v7.i1.2019.1067 2019
25. DOI 10.1177/1096348019861740 2019
26. DOI 10.2478/mmcks-2019-0020 2019
27. DOI 10.36345/kacst.2014.32.1.007 2014

Where does this list come from?

Extracted from the reference lists in Crossref’s public March 2026 data file; 20.3% of the file has been processed, so the list may be incomplete. Crossref citations are never added to or compared with the OpenAlex citation counts; the two sources have different coverage.

Field ranking

Position in the main-field, side-field and keyword cohorts by YÖKSİS article score; each card opens that ranking.

YÖKSİS ?

• Main field Sosyal-Beşeri ve İdari Bilimler Temel Alanı
  Points rank #10,626/ 30,171 top 35.2% At university #353/ 835

  Score 4.2 journal 3.2 · OA add 1
  • Article rank12,856/30,171
  • Scopus rank14,334/30,171
  • WoS rank10,736/30,171
  • YÖKSİS11
  • Scopus1
  • WoS2
  See in ranking →
• Side field Pazarlama
  Points rank #505/ 1,274 top 39.6% At university #13/ 22

  Score 4.2 journal 3.2 · OA add 1
  • Article rank604/1,274
  • Scopus rank633/1,274
  • WoS rank469/1,274
  • YÖKSİS11
  • Scopus1
  • WoS2
  See in ranking →

Keyword rankings 3

• Kw. Dijital Pazarlama
  Points rank #152/ 385 top 39.5% At university #3/ 6

  Score 4.2 journal 3.2 · OA add 1
  See in ranking →
• Kw. Tüketici Davranışları
  Points rank #352/ 769 top 45.8% At university #7/ 10

  Score 4.2 journal 3.2 · OA add 1
  See in ranking →
• Kw. Ürün ve Marka Yönetimi
  Points rank #136/ 295 top 46.1% At university #5/ 6

  Score 4.2 journal 3.2 · OA add 1
  See in ranking →

Works 11

YÖKSİS and OpenAlex records: index distribution, journals published in, a filterable article list and the other output types.

Indexes and citation percentiles

?

TR Index 3 articles

OpenAlex citation percentile

Top 1%0

Top 10%4

Avg · n 8 %70.8 050100

Other counts

Scopus (SJR)

• YÖKSİS rows 1

WoS (JCR)

• YÖKSİS rows 2

Articles

Articles with YÖKSİS and OpenAlex source split; narrow by quartile or TR Index.

11articles

Journals with publications

10 journals

• ISSN 1307-9581 2
• ISSN 1309-0712 1
• ISSN 1309-6362 1
• ISSN 1309-7601 1
• ISSN 1993-8233 1
• ISSN 2047-7031 1
• ISSN 2147-4478 1
• ISSN 2306-9007 1
• ISSN 2757-9425 1
• International Journal of Market Research 1

Narrow down

Scopus (SJR)

Q10 Q21 Q30 Q40

WoS (JCR)

Q10 Q20 Q31 Q41

TR Index

3articles

Article list

1. 2022 Marka Güvenilirliği, Hizmet Kalitesi, Değiştirme Maliyeti ve Ağızdan Ağza (WOM) Pazarlama İletişimi Arasındaki İlişkiler İşletme Araştırmaları Dergisi DOI 10.20491/isarder.2022.1381 YÖKSİS TR Index OpenAlex 2.8%
2. 2021 Teknolojik Liderlik, Kişiselleştirme, Marka Farkındalığı ve Marka Değeri Arasındaki İlişkiler Abant Sosyal Bilimler Dergisi DOI 10.11616/asbi.954060 YÖKSİS TR Index OpenAlex 30.3%
3. 2017 Investigating the impacts of brand experience and service quality. INTERNATIONAL JOURNAL OF MARKET RESEARCH DOI 10.2501/IJMR-2017-051 YÖKSİS SJR Q2 JCR Q4 OpenAlex top 10% OpenAlex 91.5%
4. 2017 Hizmet Kalitesinin Müşteri Memnuniyeti Üzerine Etkisi Uluslararası Sosyal Araştırmalar DergisiThe Journal of International Social Research DOI 10.17719/jisr.2017.1971 YÖKSİS OpenAlex top 10% OpenAlex 92.1%
5. 2017 Yeni Ürün Geliştirme Takımlarında Örgütsel Ortamın Proje Başarısı ve Proje Hızı Üzerine Etkiler Uluslararası Sosyal Araştırmalar DergisiThe Journal of International Social Research DOI 10.17719/jisr.2017.1972 YÖKSİS OpenAlex 83.2%
6. 2016 İnternet Kullanımı Motivasyonlarının Elektronik Ağızdan Ağıza İletişim E WOM İle İlişkisi Üzerine Ampirik Bir Araştırma Global Media Journal TR Edition DOI https://globalmediajournaltr.yeditepe.edu.tr/guz-2016-sayisi-fall-2016-issue YÖKSİS
7. 2014 Marka Değerinde Marka Müşteri İlişki Kalitesinin Rolü Mobil İletişim Sektöründe Bir Uygulama Tüketici ve Tüketim Araştırmaları Dergisi DOI http://betadergi.com/ttad/cilt-6-sayi-2-yil-2014.html YÖKSİS TR Index
8. 2013 Why Customers Stay The Role of Switching Costs on the Satisfaction Trust Commitment Chain International Review of Management and Business Research DOI https://www.irmbrjournal.com/archives2.php?vol=2&iss=4&yea=2013&ver=1 YÖKSİS OpenAlex 74.8%
9. 2013 Building Behavioral Intention in Automotive Industry Brand Experience Satisfaction Trust Direct Mail Communication and Attitudes toward Advertising Business Management Dynamics DOI http://bmdynamics.com/recent_issue.php?id=31 YÖKSİS
10. 2013 The Application of AHP Approach for Evaluating Location Selection Elements for Retail Store A Case of Clothing Store International Journal of Research in Business and Social Science DOI https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/218 YÖKSİS OpenAlex top 10% OpenAlex 98.1%
11. 2012 The effects of brand experience and service quality on repurchase intention: The role of brand relationship quality African Journal of Business Management DOI 10.5897/AJBM11.2164 YÖKSİS JCR Q3 OpenAlex top 10% OpenAlex 94.1%

Projects 3

1. 2024 Kurumsal Yönetim Portalı ARAŞTIRMA PROJESİ · Tamamlandı 2024-03-01 – 2025-07-31
2. 2024 Kurumsal Yönetim Portalı ARAŞTIRMA PROJESİ · Tamamlandı 2024-03-01 – 2025-07-31
3. 2024 IKSAD Proje Birimiyle desteklenen, Proje No: 2024/RC-A0109" Diğer (Ulusal) · Tamamlandı 2024-01-15 – 2024-12-25

Books 27 See all (27) →

1. 2025 SOSYAL BİLİMLERDE GÜNCEL ÇALIŞMALAR -13 İksad ISBN 978-625-378-474-4 Kitap Bölümü · Bilimsel Kitap
2. 2025 SOSYAL BİLİMLERDE GÜNCEL ÇALIŞMALAR -13 İksad ISBN 978-625-378-474-4 Kitap Bölümü · Bilimsel Kitap
3. 2025 SOSYAL BİLİMLERDE GÜNCEL ÇALIŞMALAR -12 İksad ISBN 978-625-378-524-6 Kitap Bölümü · Bilimsel Kitap
4. 2025 İLETİŞİMDE GÜNCEL ÇALIŞMALAR-4 İksad ISBN 978-625-378-525-3 Kitap Bölümü · Bilimsel Kitap
5. 2025 SOSYAL BİLİMLERDE GÜNCEL ÇALIŞMALAR -12 İksad ISBN 978-625-378-524-6 Kitap Bölümü · Bilimsel Kitap

Proceedings 32 See all (32) →

1. 2024 TÜKETİCİNİN ANLAM ARAYIŞI 6th INTERNATIONAL CONGRESS ON CONTEMPORARY SCIENTIFIC RESEARCH
2. 2024 MARKA DENEYİMİ VE MARKA DEĞERİ INTERNATIONAL TOPKAPI CONGRESS IV
3. 2021 Tüketicilerin Yüksek Fiyat Ödeme İstekliliği ve Olumlu Önerme Davranışlarını Doğrudan İletişim, Hizmet Kalitesi ve Arama Maliyetleri Nasıl Etkiler? ASC2021/FALL: II. International Academician Studies Congress
4. 2011 The effects of brand experiences trust and satisfaction on building brand loyalty an empirical research on global brands 7th International Strategic Management Conference
5. 2025 YAPAY ZEKA VE TÜKETICI DAVRANIŞLARI Congress on Global Practice of Multidisciplinary Scientific Studies-XI...

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Collaboration network

From the author lists of YÖKSİS publication records. Duplicate records of a work count once; institutions are co-authors’ current YÖKSİS affiliations.

Co-authors

9

With an akaturk profile

5

Turkish institutions

5

Co-authored works

%73

Academic co-authors 5

1. CZ CEMAL ZEHİR Profesör · Yıldız Teknik Üniversitesi 2
2. GT GÜLDEN TURHAN Profesör · Marmara Üniversitesi 2
3. EY ELİF YOLBULAN Profesör · Bahçeşehir Üniversitesi 1
4. EA ERKUT ALTINDAĞ Profesör · Doğuş Üniversitesi 1
5. MG MEHMET ŞAHİN GÖK Profesör · Gebze Teknik Üniversitesi 1

National collaboration 5 institutions

1. Marmara Üniversitesi 2 works · 1 academics
2. Yıldız Teknik Üniversitesi 2 works · 1 academics
3. Bahçeşehir Üniversitesi 1 works · 1 academics
4. Doğuş Üniversitesi 1 works · 1 academics
5. Gebze Teknik Üniversitesi 1 works · 1 academics

Other co-authors (incl. international) 4

hakan kitapçı 3Arabacı OlguMEHMET AKALINSerkan Şen

Authors without an akaturk profile (international researchers, retired or former academics, students, clinicians) are grouped by name spelling; short forms such as “Gulluce M.” join the single full name they match.