European Cultural and National Identity

In contrast to the country of origin studies in international marketing, the tourism literature fails to differentiate between the image of the country and that of the destination as a tourism product. The distinction is important for developing countries suffering from negative country perceptions, as opposed to more…

• MARIA DOLORES ALVAREZ BASTERRA

ABSTRACT The study aims to determine the effect of controllable and uncontrollable sources of information on the country and destination image as two separate constructs. The research is carried out in the context of Turkey as a developing country through the use of a pre‐ and post‐experimental design with a control g…

• MARIA DOLORES ALVAREZ BASTERRA

The objective of this study is to analyse the predominating narrative unreliability in Kazuo Ishiguro‟s The Remains of the Day (1989) within the framework of rhetorical narratology with a specific focus upon the notion of subjectivity. The homodiegetic narrator, the ageing butler Stevens, is far from fitting unproblem…

• ELİF TOPRAK SAKIZ

The purpose of this study is to investigate the effect of country-of-origin image in quality perceptions of Turkish consumers. Since the research already supports the fact that country-of-origin image reflects a consumer’s general perception about the quality of products made in a particular country and the nature of…

• SERDAR PİRTİNİ

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• YUSUF DEVRAN

A pesar de su situación geográfica y sus atracciones culturales e históricas, Izmir se ha visto constantemente imposibilitada para alcanzar sus objetivos turísticos, como se puede comprobar por las fluctuaciones en sus ingresos turísticos y por su pequeña cuota del mercado turístico internacional. Este discrepancia se…

• HÜLYA KURGUN

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Nationalism may be a factor that still influences human lives throughout the world, but as this book shows, national identities are ever-changing in their strength and content. The editors’ major m...

• ZERRİN TORUN

Since the last quarter of the twentieth century, the actors of global politics have multiplied, and their relationships have diversified. This has also led to a redefinition of foreign policy strategies. States tend to increase their public diplomacy activities. Cuisine, the most tangible form of cultural resource, ha…

• ALİ FAİK DEMİR

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• BURCU KAYA ERDEM
• UĞUR GÜNDÜZ