SMEs Development and Digital Marketing

Lately, with the information technology improvements and broad band internet service spreading, speed of access to shopping sites get high. Because of these changes, companies unavoidably entered to digital environment. Thus, while communication rules change, field and definition of marketing changes too. With the dev…

• YAKUP DURMAZ

Fintech in Indonesia is an untapped market opportunity. As a country with the largest muslim population in the world, the prospect of Islamic fintech in Indonesia is very good. This study tries to answer the problems that occur, strategy, and stakeholders involved in developing Islamic fintech in Indonesia using the I…

Financial technology in Indonesia is an untapped market opportunity. As the world’s largest population Muslim country, the prospects for Islamic fintech in Indonesia seem very bright. This study tries to answer what problems, foundations and key ecosystem or stakeholders are involved in the development of Islamic fint…

Purpose Online social media has become an important marketing communication tool for entrepreneurs and their customers because of its ability to simplify various constraints in the communication process. Online social media allows entrepreneurs to access customers, suppliers, partners and other necessary resources tha…

• MEHMET TURAN

Penelitian ini bertujuan untuk mengetahui sentimen terkait riset dan studi sertifikasi halal. Penelitian dilakukan pada bulan November 2019 dengan melakukan penelusuran melalui database Scopus dan jurnal bereputasi lain dengan kata kunci “sertifikasi halal”. Data yang dianalisis adalah berupa publikasi penelitian terk…

Despite of market condition under perfect or unperfect competition, Islamic banking has to reach their level of efficiency in order to succeed and make a profit; those who do not will fail and be forced to exit the market. However apart of having a sound performance, Islamic banking also has to comply with the sharia…

The economies all around the world is suffering from COVID-19, which has made the entire world panic and the pandemic virus has taken over almost 195 countries in its grip. It is quite evident that the enterprises in the MSME sector are the most vulnerable ones in the era of covid-19 pandemic because of their size, sc…

• ESRA SİPAHİ DÖNGÜL

Business model canvas and business plan are prevalent and widespread tools used in entrepreneurship trainings. This study aims to compare the business model canvas and the business plan as tools used in entrepreneurship trainings through the perceptions of business school students, with a user approach. Students were…

• ESRA SENA TÜRKO

Social media networks compete with each other, and they make an effort to increase their number of users while at the same time trying to create engagement. That is because a social media brand with high engagement creates high commitment and that leads to satisfying its business partners. This also increases the soci…

Comparing to larger businesses, SMEs face more barriers in their marketing operations since they have a lower amount of financial resources and assets. But the emergence of social media platforms has provided many chances for them to overcome these barriers by enabling them to do marketing and promotion activities. Al…

• MEHMET CİVELEK

Despite growing rapidly, but Islamic cooperatives are still experiencing many obstacles in its development, both from the internal, external and regulatory side. This study attempts to identify the factors of needs, activities, and objectives in the development of sharia cooperatives in Indonesia, using the Interpreta…

The Islamic banking industry is currently one of the main indicators of the development of Islamic financial economics in general in Indonesia. This study tries to analyze the CCR and BCC models as a basic model in the DEA to see the level of efficiency of sharia commercial banks in Indonesia for the period 2007-2014.…