GÜLGÜN NAZAN GÜNAY

1. Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
2. Yan Dal Pazarlama

Keywords YÖKSİS

• #Endüstriyel Pazarlama
• #Hizmet Pazarlaması
• #Tüketici Davranışları

Articles 13 YÖKSİS 13 · OpenAlex 0 Total citations 96 h-index 3 · OpenAlex OpenAlex coverage %23 matched 3 / 13 Q1 articles 1 Scopus · WoS Q1 0 Best field rank #7,710 / 30,171 Main field · top 25.6% Co-authors 10 1 Turkish institutions

Citation impact

Citation counts of the articles matched in OpenAlex, citing publications from Crossref and the Stanford/Elsevier list. Sources are shown separately and never added up.

OpenAlex YÖKSİS articles matched in OpenAlex: 3 + YÖKSİS · co-author record: 3

h-index 3 Percentile in Türkiye: 28 #1,574 of 2,055 at their university by h-index

i10-index

2

Total citations

96

Top 38% in Türkiye

Per article

16.0

FWCI

3.97

1.00 = world average

World top 1%

0

World top 10%

1

Most cited articles

1. The Marketing Concept 2001 world top 10% 52 citations
2. The Factors Influencing Consumers Behaviour On Wine Consumption In The Turkish Wine Market 2011 39 citations
3. Evaluating Marketing and Trendy Topics from Marketing Managers' Perspective: Do the Work of Marketing Academicians 'Make Sense' to Marketing Managers? 2022 3 citations

How is this computed?

h-index and citations are computed from the citation counts of this academic’s YÖKSİS articles matched in OpenAlex (not Google Scholar, WoS or Scopus). Unmatched articles are not included. 3 articles (4 citations) tagged with this academic’s YÖK author id in co-authors’ YÖKSİS records count only towards citations, h-index and i10; article counts, percentiles and rankings use their own YÖKSİS list.

Citing publications Crossref 9 publications citing 2 DOI-bearing articles

• 2019 4
• 2021 2
• 2022 2
• 2025 1

1. DOI 10.1155/ajgw/3654406 2025
2. DOI 10.1108/ijwbr-06-2021-0033 2022
3. DOI 10.4018/978-1-7998-7689-2.ch004 2022
4. DOI 10.1016/j.rtbm.2021.100691 2021
5. DOI 10.5424/sjar/2021192-17697 2021
6. DOI 10.21511/im.15(3).2019.08 2019
7. DOI 10.1108/bfj-07-2019-0478 2019
8. DOI 10.1108/bfj-02-2019-0128 2019
9. DOI 10.1108/bfj-06-2019-0464 2019

Where does this list come from?

Extracted from the reference lists in Crossref’s public March 2026 data file; 18.4% of the file has been processed, so the list may be incomplete. Crossref citations are never added to or compared with the OpenAlex citation counts; the two sources have different coverage.

Field ranking

Position in the main-field, side-field and keyword cohorts by YÖKSİS article score; each card opens that ranking.

YÖKSİS ?

• Main field Sosyal-Beşeri ve İdari Bilimler Temel Alanı
  Points rank #7,710/ 30,171 top 25.6% At university #100/ 306

  Score 5.65 journal 5.4 · OA add 0.25
  • Article rank10,766/30,171
  • Scopus rank6,418/30,171
  • WoS rank2,833/30,171
  • YÖKSİS13
  • Scopus3
  • WoS7
  See in ranking →
• Side field Pazarlama
  Points rank #392/ 1,274 top 30.8% At university #8/ 9

  Score 5.65 journal 5.4 · OA add 0.25
  • Article rank522/1,274
  • Scopus rank289/1,274
  • WoS rank133/1,274
  • YÖKSİS13
  • Scopus3
  • WoS7
  See in ranking →

Keyword rankings 3

• Kw. Endüstriyel Pazarlama
  Points rank #27/ 56 top 48.2% At university #4/ 4

  Score 5.65 journal 5.4 · OA add 0.25
  See in ranking →
• Kw. Hizmet Pazarlaması
  Points rank #99/ 254 top 39.0% At university #3/ 3

  Score 5.65 journal 5.4 · OA add 0.25
  See in ranking →
• Kw. Tüketici Davranışları
  Points rank #276/ 769 top 35.9% At university #5/ 6

  Score 5.65 journal 5.4 · OA add 0.25
  See in ranking →

Works 13

YÖKSİS and OpenAlex records: index distribution, journals published in, a filterable article list and the other output types.

Indexes and citation percentiles

?

TR Index 3 articles

OpenAlex citation percentile

Top 1%0

Top 10%1

Avg · n 3 %70.6 050100

Other counts

Scopus (SJR)

• YÖKSİS rows 3

WoS (JCR)

• YÖKSİS rows 7

Articles

Articles with YÖKSİS and OpenAlex source split; narrow by quartile or TR Index.

13articles

Journals with publications

10 journals

• ISSN 1300-610X 2
• ISSN 1302-1842 2
• ISSN 1303-099X 2
• ISSN 1301-3688 1
• ISSN 1302-2024 1
• 130924x 1
• ISSN 1932-0817 1
• EuroMed Journal of Business 1
• Industria Textila 1
• Journal of Business Economics and Management 1

Narrow down

Scopus (SJR)

Q11 Q21 Q31 Q40

WoS (JCR)

Q10 Q22 Q30 Q45

TR Index

3articles

Article list

1. 2016 Kültür Turizminde Yerel Değerler Ödemiş İlçesi Ve Ödemiş Yıldız Kent Arşivi ve Müzesi Örneği Pazarlama ve Pazarlama Araştırmaları Dergisi DOI https://www.pazarlama.org.tr/dergi/index.php?menu_d=9 YÖKSİS
2. 2013 An Empirical Study To Diagnose The Outcomes of Customers Experiences in Trendy Coffee Shops Journal of Business Economics and Management YÖKSİS SJR Q1 JCR Q2
3. 2011 The Factors Influencing Consumers Behaviour On Wine Consumption In The Turkish Wine Market EuroMed Journal of Business DOI 10.1108/14502191111170150 YÖKSİS SJR Q3 JCR Q2 OpenAlex 87.8%
4. 2011 Motivation and Consumer Behavior A View in Apparel Industry Industria Textila YÖKSİS SJR Q2 JCR Q4
5. 2008 İşletmelerin Rekabet Üstünlüğü Sağlamalarında Müşteri Değerinin Yaratılması GSM Operatörlerinin Üniversite Öğrencilerine Sundukları Hizmet Algılamalarına Yönelik Bir Değerlendirme Erciyes Üniversitesi, İİBF Dergisi YÖKSİS TR Index
6. 2005 Türkiye de Hazır Giyim ve Konfeksiyon Endüstrisinde Uygulanan Uluslararası Pazarlara Giriş Stratejileri Sorunlar ve Çözüm Yolları Ege Üniversitesi İktisadi ve İdari Bilimler Fakültesi Akademik Bakış Dergisi YÖKSİS TR Index JCR Q4
7. 2003 ISO 9001 2000 Kalite Yönetim Sisteminin Toplam Kalite Yönetimi ve Rekabet Avantajı Üzerine Etkisi ve Bir Uygulama İktisat-İşletme-Finans Dergisi YÖKSİS JCR Q4 OpenAlex 25.1%
8. 2003 Globalization of Education Journal of Global Awareness YÖKSİS
9. 2001 Dış Çevrenin Örgüt Kültürüne Etkisi İzmir Konfeksiyon Endüstrisinde Uygulama İktisat-İşletme-Finans Dergisi YÖKSİS JCR Q4
10. 2001 Globalleşme Kavramının Getirdikleri Kavramı Kavrayabildik mi Dumlupınar Üniversitesi, Sosyal Bilimler Dergisi YÖKSİS
11. 2001 The Marketing Concept Ege Üniversitesi İktisadi ve İdari Bilimler Fakültesi Akademik Bakış Dergisi YÖKSİS TR Index JCR Q4 OpenAlex top 10% OpenAlex 99.0%
12. 1999 The Nature of Industrial Marketing Dumlupınar Üniversitesi, Sosyal Bilimler Dergisi YÖKSİS
13. 1999 How to Become Market Oriented Gazi Üniversitesi, İktisadi ve İdari Bilimler Fakültesi Dergisi YÖKSİS

Projects 5

1. — Türk Zeytinyağı Endüstrisinin Uluslararası Pazarlardaki Rekabet Gücü Ege Üniversitesi Bilimsel Araştırma Projeleri Proje No E Ü 99 İKT 02 BAP · Tamamlandı
2. — Perakende Sektörü için Yenilikçi Bir Performans Ölçüm Metodu TÜBİTAK PROJESİ · Tamamlandı
3. — Türkiye de Unutulan Ürün Şarap Üretimi ve Tüketimine İlişkin Perspektifler BAP · Tamamlandı
4. — Agricultural Reform Implementation Project DİĞER · Tamamlandı
5. — Development of EU Turkish Business Centres Research Project İzmir Gaziantep and Kocaeli Business Centres Avrupa Birliği · Tamamlandı

Books 5

1. 2018 PAZARLAMA İLKELERİ BETA ISBN 9786052421819 Kitap Bölümü · Kitap Tercümesi
2. 2013 Bütünleşik Pazarlama İletişimi Atatürk Üniversitesi Açık Öğretim Fakültesi Atatürk Üniversitesi Kitap Bölümü · Ders Kitabı
3. 2013 Uluslararası Pazarlama Ders Kitabı Atatürk Üniversitesi Açık Öğretim Fakültesi Atatürk Üniversitesi Kitap Bölümü · Ders Kitabı
4. 2009 Satış ve Pazarlama Öyküleri Akis Kitap ISBN 9786055610883 Kitap Bölümü · Bilimsel Kitap
5. 2008 Küresel Pazarlama Yönetimi Beta Yayınevi ISBN 978-975-295-935-4 Kitap Bölümü · Bilimsel Kitap

Proceedings 26 See all (26) →

1. 2010 Customers Service Quality Perceptions at Fast Food Chain Restaurants An Empirical Study in Turkey Uluslararası Kongre, 13th QMOD Conference, International Conference Quality and Science Service, Cottbus, Germany, 31st August-1st September 2010
2. 2009 Zeytinyağı Sektöründe Tüketici Tercihlerini Etkileyen Faktörler Tarım 2015 – Zeytin ve Zeytinyağı Sempozyumu
3. 2009 The Positioning of North Cyprus as Holiday Destination Among Turkish Tourists Uluslararası Kongre, International Conference on Europe and North Cyprus, Eastern Mediterranean University, Center for Strategic Studies, 12-13 November, 2009
4. 2005 Niche Marketing A Strategy For Turkish Clothing Industry Against China Threat in Global Market Uluslararası Kongre, 1st International Conference on Business, Economics and Management (1. Uluslararası İşletme, İktisat ve Yönetim Konferansı), Yaşar Üniversitesi, 16-19 Haziran 2005, Çesme-İzmir, Türkiye
5. 2003 Factors Affecting Consumers Preferences on Supermarket Choice An Application Uluslararası Kongre, 12th Annual World Business Congress of the International Management Development Association (IMDA) (12. Dünya İşletmecilik Kongresi), Vancouver, British Columbia, Canada, 24-29 Haziran 2003

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Collaboration network

From the author lists of YÖKSİS publication records. Duplicate records of a work count once; institutions are co-authors’ current YÖKSİS affiliations.

Co-authors

10

With an akaturk profile

2

Turkish institutions

1

Co-authored works

%54

Academic co-authors 2

1. AC AYKAN CANDEMİR Profesör · Ege Üniversitesi same university 1
2. YK YUNUS KAYMAZ Doçent · İskenderun Teknik Üniversitesi 1

National collaboration 1 institutions

Within own university1 joint works · Ege Üniversitesi

1. İskenderun Teknik Üniversitesi 1 works · 1 academics

Other co-authors (incl. international) 8

BAKER MİCHAELCÜREKLİBATIR BERNACİHAT KARSLIGÜNDOĞDU İSMAİLKESKEN JÜLİDENADİRİ HALİLSAVAŞÇI İPEKÖNDOĞAN ZİYNET

Authors without an akaturk profile (international researchers, retired or former academics, students, clinicians) are grouped by name spelling; short forms such as “Gulluce M.” join the single full name they match.