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Academician

HURİYE ŞEBNEM BURNAZ

Profesör

İstanbul Teknik Üniversitesi İşletme Fakültesi İşletme Mühendisliği Bölümü

Research topics OpenAlex
  1. Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
  2. Yan Dal Pazarlama
Articles 40 YÖKSİS 40 · OpenAlex 0 Total citations 489 h-index 10 · OpenAlex OpenAlex coverage %45 matched 18 / 40 Q1 articles 5 Scopus · WoS Q1 2 Best field rank #889 / 30,171 Main field · top 2.9% Co-authors 34 5 Turkish institutions

Citation impact

OpenAlex YÖKSİS articles matched in OpenAlex: 18 + YÖKSİS · co-author record: 3
h-index 10 Percentile in Türkiye: 77 #630 of 1,654 at their university by h-index
i10-index
11
Total citations
489
Top 17% in Türkiye
Per article
23.3
FWCI
3.23
1.00 = world average
World top 1%
1
World top 10%
10

Most cited articles

  1. Adoption of Mobile Payment Systems: A Study on Mobile Wallets 2016 world top 10% 118 citations
  2. Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers 2019 world top 1% 94 citations
  3. An Empirical Investigation of the Ethical Perceptions of Future Managers with a Special Emphasis on Gender Turkish Case 2008 world top 10% 70 citations
How is this computed?

h-index and citations are computed from the citation counts of this academic’s YÖKSİS articles matched in OpenAlex (not Google Scholar, WoS or Scopus). Unmatched articles are not included. 3 articles (141 citations) tagged with this academic’s YÖK author id in co-authors’ YÖKSİS records count only towards citations, h-index and i10; article counts, percentiles and rankings use their own YÖKSİS list. h-index on the OpenAlex author profile: 12.

Citing publications

Crossref 70 publications citing 17 DOI-bearing articles · 5 Türkiye-affiliated

2015 12019 52020 242021 302022 72025 3

  1. 10.21511/im.21(4).2025.05 2025
  2. 10.2478/ceej-2025-0018 2025
  3. 10.29121/shodhprabandhan.v2.i2.2025.34 2025
  4. 10.1080/08961530.2021.2022062 2022
  5. 10.1080/15332861.2022.2042968 2022
  6. 10.1371/journal.pone.0262954 2022
  7. 10.4018/ijeei.290824 2022
  8. 10.1007/978-981-16-8000-7_5 2022
  9. 10.1016/j.jbusres.2022.02.056 2022
  10. 10.1016/j.jretconser.2021.102866 2022
  11. The influence of human crowding and store messiness on consumer purchase intention– the role of contamination and scarcity perceptions TR Shipra Gupta et al. · Journal of Retailing and Consumer Services · 2021
  12. Tüketicilerin Mobil Ödemeye Yönelik Tutum ve Kullanma Niyeti Üzerine Bir Araştırma TR Ece ÖZER et al. · Journal of Internet Applications and Management · 2021
  13. COMPARISON BETWEEN CURRENT LEGISLATIVE FRAMEWORKS FOR CROWDFUNDING PLATFORMS IN TURKEY AND UAE TR Safa YILDIRAN et al. · İslam Ekonomisi ve Finansı Dergisi (İEFD) · 2021
  14. Mobil Cüzdanların Üniversite Öğrencileri Tarafından Benimsenmesi: KTMÜ Örneği TR Azamat MAKSÜDÜNOV et al. · Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi · 2021
  15. 10.1016/j.jbusres.2020.11.068 2021
  16. 10.3390/su13073679 2021
  17. 10.1108/jpbm-10-2019-2625 2021
  18. 10.3390/su13020625 2021
  19. 10.1108/apjml-06-2020-0397 2021
  20. 10.1002/cb.1978 2021
  21. 10.1080/0965254x.2021.1897864 2021
  22. 10.1155/2021/8897983 2021
  23. 10.1108/jcm-04-2020-3739 2021
  24. 10.1108/jarhe-07-2020-0242 2021
  25. 10.1108/ijwis-01-2021-0004 2021
  26. 10.1109/icimcis53775.2021.9699349 2021
  27. 10.1108/ijoem-03-2021-0308 2021
  28. 10.14267/turbull.2021v21n4.4 2021
  29. 10.1016/j.jbusres.2021.03.034 2021
  30. 10.1108/imds-07-2020-0418 2021

Showing the 30 most recent.

Where does this list come from?

Extracted from the reference lists in Crossref’s public March 2026 data file; 18.4% of the file has been processed, so the list may be incomplete. Crossref citations are never added to or compared with the OpenAlex citation counts; the two sources have different coverage.

Field ranking

YÖKSİS ?

Collaboration network

From the author lists of YÖKSİS publication records. Duplicate records of a work count once; institutions are co-authors’ current YÖKSİS affiliations.

Co-authors
34
With an akaturk profile
10
Turkish institutions
5
Co-authored works
%100

Academic co-authors 10

  1. MERVE COŞKUN EKİNCİ Doktor Öğretim Üyesi · İzmir Bakırçay Üniversitesi 5
  2. MUKADDES GÜL SERAP ATAKAN Profesör · İstanbul Bilgi Üniversitesi 5
  3. YUSUF İLKER TOPCU Profesör · İstanbul Teknik Üniversitesi same university 5
  4. BAHADIR AYAR Doktor Öğretim Üyesi · Marmara Üniversitesi 2
  5. ELİF KARAOSMANOĞLU Profesör · İstanbul Teknik Üniversitesi same university 1
  6. FATMA HİLAL ERGEN KELEŞ Doktor Öğretim Üyesi · Marmara Üniversitesi 1
  7. MEHMET OKAN Doçent · İstanbul Bilgi Üniversitesi 1
  8. NİMET URAY Profesör · Kadir Has Üniversitesi 1
  9. RAMAZAN NACAR Profesör · Bursa Teknik Üniversitesi 1
  10. TOLGA KAYA Profesör · İstanbul Teknik Üniversitesi same university 1

National collaboration 5 institutions

Within own university7 joint works · İstanbul Teknik Üniversitesi

  1. İstanbul Bilgi Üniversitesi 6 works · 2 academics
  2. İzmir Bakırçay Üniversitesi 5 works · 1 academics
  3. Marmara Üniversitesi 3 works · 2 academics
  4. Bursa Teknik Üniversitesi 1 works · 1 academics
  5. Kadir Has Üniversitesi 1 works · 1 academics

Other co-authors (incl. international) 24

AYŞE BENGİ ÖZÇELİK 4MELEK DEMİRAY 4GÖKHAN AYDIN 3MELTEM SANİSOĞLU 2SHIPRA GUPTA 2Singhapakdi Anusorn 2YENER GİRİŞKEN 2Ahmed ALBURAİBETÜL DURKAYA KURTCANCANER ÇEŞMECİDahui LiDong Jee LeeEMİNE ESER GEGEZFULYA AÇIKGÖZGozde Nur Sahin KazazogluGİZEM HARİTAOĞLUHande Alaca ÜnKAAN VARNALIMarta JanetNilgün EsginPınar BilginSibel DemirelTuna KorkmazÖzkaracalar Tuğrul

Authors without an akaturk profile (international researchers, retired or former academics, students, clinicians) are grouped by name spelling; short forms such as “Gulluce M.” join the single full name they match.

Indexes and citation percentiles

?
TR Index 3 articles
OpenAlex citation percentile
Top 1%1
Top 10%7
Avg · n 18 %68.6
Other counts

Scopus (SJR)

  • YÖKSİS rows 15

WoS (JCR)

  • YÖKSİS rows 13

Articles

Articles with YÖKSİS and OpenAlex source split; narrow by quartile or TR Index.

40articles

Journals with publications

28 journals

Narrow down

Scopus (SJR)
Q15 Q27 Q33 Q40
WoS (JCR)
Q12 Q23 Q37 Q41
TR Index
3articles

Article list

  1. 2025 The Nexus of Scarcity and Donation: Exploring the Interplay of Construal of Resources, Well-Being, Trust, and Efficacy in Nonprofit Fundraising International Review on Public and Nonprofit Marketing DOI 10.1007/s12208-025-00429-w YÖKSİS SJR Q2 JCR Q3 OpenAlex 1.7%
  2. 2025 İyi Bir Banyo Yenileme Deneyimi Nasıl Yaratılır? Marketing Türkiye YÖKSİS
  3. 2025 İçgörüden Eyleme: Pazarlamada Artımlı Modelleme ile Öngörücü Analitiğin Gücü Business and Management Studies: An International Journal DOI 10.15295/bmij.v13i2.2518 YÖKSİS TR Index OpenAlex 15.9%
  4. 2023 Review helpfulness in online settings: an analysis of informational and emotional content Inderscience Publishers DOI 10.1504/IJEMR.2023.10059303 YÖKSİS SJR Q3 OpenAlex 16.8%
  5. 2023 A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign Journal of Marketing Analytics DOI 10.1057/s41270-023-00254-2 YÖKSİS SJR Q1 JCR Q2 OpenAlex 83.6%
  6. 2023 Tüketici Davranışında Zaman Kavramı Pazarlama ve Pazarlama Araştırmaları Dergisi DOI https://dergipark.org.tr/tr/pub/ppad/issue/77796/1220480 YÖKSİS OpenAlex 6.7%
  7. 2022 How Does Construal Level Affect Consumers’ Intention to Adopt Product Ratings and Individual Reviews? Business and Management Studies: An International Journal DOI https://www.bmij.org/index.php/1/article/view/2146 YÖKSİS TR Index OpenAlex 74.0%
  8. 2022 A Field Study on Sensory Cues and Customer Revisit Intention Journal of Management, Marketing and Logistics DOI https://dergipark.org.tr/en/pub/jmml/issue/72683/1179843 YÖKSİS
  9. 2021 EFFECTS OF INSTITUTIONS ON ENTREPRENEURS' TRUST AND ENGAGEMENT IN CROWDFUNDING JOURNAL OF ELECTRONIC COMMERCE RESEARCH DOI http://www.jecr.org/sites/default/files/2021vol22no2_Paper1.pdf YÖKSİS SJR Q1 JCR Q3
  10. 2021 A holistic framework for patient experience: 5P model INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING DOI 10.1108/IJPHM-05-2020-0042 YÖKSİS SJR Q3 JCR Q4 OpenAlex top 10% OpenAlex 92.3%
  11. 2021 The Influence of Influencer Marketing on Youtube Influencers International Journal of Internet Marketing and Advertising DOI https://www.inderscienceonline.com/doi/abs/10.1504/IJIMA.2021.114331 YÖKSİS SJR Q3 JCR Q3
  12. 2020 Store Disorderliness Effect: Shoppers’ Competitive Behaviours in a Fast-Fashion Retail Store International Journal of Retail and Distribution Management DOI 10.1108/IJRDM-06-2019-0193 YÖKSİS SJR Q1 JCR Q3 OpenAlex top 10% OpenAlex 93.0%
  13. 2020 The Impact of Framing on Donation Behavior: A Research Agenda Journal of Management, Marketing and Logistics DOI 10.17261/Pressacademia.2020.1227 YÖKSİS OpenAlex 65.7%
  14. 2020 İnovasyona Giden Yol: Kitle Fonlaması Fortune Türkiye 2 YÖKSİS records YÖKSİS
  15. 2019 Human Crowding and Store Messiness: Drivers of Retail Shopper Confusion and Behavioral Intentions Journal of Consumer Behaviour DOI https://onlinelibrary.wiley.com/doi/abs/10.1002/cb.1772 YÖKSİS SJR Q2 JCR Q3
  16. 2019 Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers JOURNAL OF BUSINESS RESEARCH DOI 10.1016/j.jbusres.2018.11.016 YÖKSİS SJR Q1 JCR Q1 OpenAlex top 1% OpenAlex 99.4%
  17. 2019 Customer Experience Quality Dimensions in Health Care: Perspectives of Industry Experts Journal of Management, Marketing and Logistics YÖKSİS
  18. 2019 Positioning of crowdfunding platforms: Turkey as an emerging market case Journal of Management Marketing and Logistics DOI 10.17261/Pressacademia.2019.1036 YÖKSİS OpenAlex 88.7%
  19. 2019 A Qualitative Research On Perceived Authenticity of Corporate Social Responsibility Journal of Management, Marketing and Logistics DOI https://dergipark.org.tr/tr/pub/jmml YÖKSİS
  20. 2019 Sadece Müşteri mi Deneyim Yaşar? Hasta Deneyimine 5P Yaklaşımı Harvard Business Review Türkiye DOI https://hbrturkiye.com/dergi/sadece-musteri-mi-deneyim-yasar YÖKSİS

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