MUHAMMED TALHA NARCI

1. Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
2. Yan Dal Pazarlama

Keywords YÖKSİS

• #Dijital Pazarlama
• #Hizmet Pazarlaması
• #Tüketici Davranışları

Articles 19 YÖKSİS 19 · OpenAlex 0 Total citations 26 h-index 3 · OpenAlex OpenAlex coverage %84 matched 16 / 19 Q1 articles 0 Scopus · WoS Q1 0 Best field rank #8,146 / 30,171 Main field · top 27.0% Co-authors 9 1 Turkish institutions

Citation impact

Citation counts of the articles matched in OpenAlex, citing publications from Crossref and the Stanford/Elsevier list. Sources are shown separately and never added up.

OpenAlex YÖKSİS articles matched in OpenAlex: 16

h-index 3 Percentile in Türkiye: 42 #289 of 824 at their university by h-index

i10-index

0

Total citations

26

Top 58% in Türkiye

Per article

1.6

FWCI

0.37

1.00 = world average

World top 1%

0

World top 10%

0

Most cited articles

1. The Role of Demographic Factors in Tourists’ Sustainability Consciousness, Sustainable Tourism Awareness and Purchasing Behavior 2022 7 citations
2. Tüketici Davranışları ve Sosyal Medya Pazarlaması: Üniversite Öğrencileri Üzerine Bir Araştırma 2017 6 citations
3. TÜKETİCİLERİN ONLİNE ALIŞVERİŞ SİTELERİNDEN MEMNUNİYET ALGILARININ, YENİDEN SATIN ALMA NİYETLERİNE VE POZİTİF AĞIZDAN AĞIZA İLETİŞİMLERİNE ETKİSİ: HAZIR GIDA/YEMEK ALIŞVERİŞİ ÜZERİNE BİR ARAŞTIRMA 2021 4 citations

How is this computed?

h-index and citations are computed from the citation counts of this academic’s YÖKSİS articles matched in OpenAlex (not Google Scholar, WoS or Scopus). Unmatched articles are not included. h-index on the OpenAlex author profile: 3.

Citing publications Crossref 3 publications citing 17 DOI-bearing articles · 1 Türkiye-affiliated

• 2019 1
• 2022 1
• 2025 1

1. DOI 10.1080/01296612.2025.2579751 2025
2. Hekimlerin Defansif Tıp Farkındalık Düzeylerinin, Pozitif ve Negatif Defansif Tıp Tutumlarına Etkilerinin Görev Yaptıkları İşletmelerde İsraf Faktörü Açısından İncelenmesi: İstanbul'da Kardiyoloji Hekimleri Üzerine Bir Araştırma TR Menekşe KILIÇARSLAN et al. · European Journal of Science and Technology · 2022
3. DOI 10.1007/978-3-030-29739-8_7 2019

Where does this list come from?

Extracted from the reference lists in Crossref’s public March 2026 data file; 20.3% of the file has been processed, so the list may be incomplete. Crossref citations are never added to or compared with the OpenAlex citation counts; the two sources have different coverage.

Field ranking

Position in the main-field, side-field and keyword cohorts by YÖKSİS article score; each card opens that ranking.

YÖKSİS ?

• Main field Sosyal-Beşeri ve İdari Bilimler Temel Alanı
  Points rank #8,146/ 30,171 top 27.0% At university #44/ 249

  Score 5.4 journal 5.4 · OA add 0
  • Article rank6,848/30,171
  • Scopus rank6,183/30,171
  • WoS rank11,878/30,171
  • YÖKSİS19
  • Scopus3
  • WoS1
  See in ranking →
• Side field Pazarlama
  Points rank #412/ 1,274 top 32.3% At university #4/ 11

  Score 5.4 journal 5.4 · OA add 0
  • Article rank347/1,274
  • Scopus rank269/1,274
  • WoS rank510/1,274
  • YÖKSİS19
  • Scopus3
  • WoS1
  See in ranking →

Keyword rankings 3

• Kw. Dijital Pazarlama
  Points rank #119/ 385 top 30.9% At university #2/ 3

  Score 5.4 journal 5.4 · OA add 0
  See in ranking →
• Kw. Hizmet Pazarlaması
  Points rank #110/ 254 top 43.3% At university #1/ 1

  Score 5.4 journal 5.4 · OA add 0
  See in ranking →
• Kw. Tüketici Davranışları
  Points rank #288/ 769 top 37.5% At university #3/ 5

  Score 5.4 journal 5.4 · OA add 0
  See in ranking →

Works 19

YÖKSİS and OpenAlex records: index distribution, journals published in, a filterable article list and the other output types.

Indexes and citation percentiles

?

TR Index 11 articles

OpenAlex citation percentile

Top 1%0

Top 10%0

Avg · n 16 %52.1 050100

Other counts

Scopus (SJR)

• YÖKSİS rows 3

WoS (JCR)

• YÖKSİS rows 1

Articles

Articles with YÖKSİS and OpenAlex source split; narrow by quartile or TR Index.

19articles

Journals with publications

18 journals

• ISSN 2548-0707 2
• ISSN 1302-1265 1
• ISSN 1304-0278 1
• ISSN 1849-7020 1
• ISSN 2147-5121 1
• ISSN 2148-1237 1
• ISSN 2148-2586 1
• ISSN 2148-2683 1
• ISSN 2149-4363 1
• ISSN 2459-1939 1
• ISSN 2582-5208 1
• ISSN 2582-7138 1
• ISSN 2587-2087 1
• ISSN 2651-4192 1
• ISSN 2651-5318 1
• International Journal of Energy Economics and Policy (discontinued) 1
• International Review of Management and Marketing 1
• Journal of Asian Scientific Research 1

Narrow down

Scopus (SJR)

Q10 Q22 Q30 Q41

WoS (JCR)

Q10 Q20 Q30 Q41

TR Index

11articles

Article list

1. 2026 Exploring the Dynamics among Eco-friendly Vehicles, Sustainability, and Consumer Purchasing Behavior International Journal of Energy Economics and Policy DOI 10.32479/ijeep.22068 YÖKSİS SJR Q2 OpenAlex 9.3%
2. 2026 Interaction of Organizational Innovation Management and Consumer Value Perception in the Aviation Sector International Review of Management and Marketing DOI 10.32479/irmm.22566 YÖKSİS SJR Q4
3. 2025 Marketing Strategies for Promoting or Preventing Tobacco Use among Youth Yildiz Social Science Review DOI 10.51803/yssr.1689264 YÖKSİS OpenAlex 55.3%
4. 2025 The Impact of Transformational Leadership Style on Employees Job Satisfaction in the Education Sector in Cameroon International Journal of Multidisciplinary Research and Growth Evaluation DOI 10.54660/.IJMRGE.2025.6.4.1098-1102 YÖKSİS OpenAlex 21.0%
5. 2025 Examining Attitudes toward the Metaverse and Consumer Behavior through the Perspective of the Technology Acceptance Model Bulletin of Economic Theory and Analysis DOI 10.25229/beta.1624220 YÖKSİS TR Index OpenAlex 12.4%
6. 2025 Consumer perceptions and satisfaction levels towards personalised advertisements Business & Management Studies: An International Journal DOI 10.15295/bmij.v13i3.2595 YÖKSİS TR Index OpenAlex 28.7%
7. 2024 Dynamic pricing as an innovative approach in drug sales and its effect on consumers’ perception of pre-purchase and post-purchase behavior İstanbul Journal of Pharmacy DOI 10.26650/IstanbulJPharm.2024.1382712 YÖKSİS TR Index JCR Q4 OpenAlex 29.0%
8. 2024 HİZMET KALİTESİ VE FARKLILAŞTIRMA UYGULAMALARININ MÜŞTERİ MEMNUNİYETİ VE MÜŞTERİ SADAKATİYLE İLİŞKİSİ: İSTANBUL’DAKİ ÖZEL OKULLARDA BİR UYGULAMA Nişantaşı Üniversitesi Sosyal Bilimler Dergisi DOI 10.52122/nisantasisbd.1471405 YÖKSİS TR Index OpenAlex 36.8%
9. 2024 Examination of Turkish-made products with the theory of planned behavior: A research on regular migrants in Turkey Journal of Asian Scientific Research DOI 10.55493/5003.v14i1.4989 YÖKSİS SJR Q2 OpenAlex 79.7%
10. 2023 Examining of the Relationship between Consumer Attitudes and Purchasing Behavior towards Product Placements Included in Social Media Videos Alanya Akademik Bakış DOI 10.29023/alanyaakademik.1274472 YÖKSİS TR Index OpenAlex 72.9%
11. 2023 Environmental Management and Internal Marketing – Example of Domestic Airline Employees Third Sector Social Economic Review DOI 10.15659/3.sektor-sosyal-ekonomi.23.12.2289 YÖKSİS TR Index OpenAlex 32.8%
12. 2023 Understanding Effect of Consumers' Perceived Risk On Online Purchasing Behavior:Cosmetic Product Example Journal of emerging economies and policy (Online) DOI https://dergipark.org.tr/tr/pub/joeep/issue/79312 YÖKSİS TR Index
13. 2023 Konaklama İşletmelerindeki Sürdürülebilir Turizm Uygulamalarının Satın Alma Davranışına Etkileri Afyon Kocatepe Universitesi Sosyal Bilimler Dergisi DOI 10.32709/akusosbil.1013159 YÖKSİS OpenAlex 71.1%
14. 2022 The Impact of Mobile Banking Services on Customer Satisfaction and Retention: A Study on Turkey Banks International Journal of Innovation and Economic Development DOI 10.18775/ijied.1849-7551-7020.2015.83.2001 YÖKSİS OpenAlex 74.3%
15. 2022 The Role of Demographic Factors in Tourists’ Sustainability Consciousness, Sustainable Tourism Awareness and Purchasing Behavior Journal of Tourismology DOI 10.26650/jot.2022.8.2.1102495 YÖKSİS TR Index OpenAlex 88.4%
16. 2022 Hekimlerin Defansif Tıp Farkındalık Düzeylerinin, Pozitif ve Negatif Defansif Tıp Tutumlarına Etkilerinin Görev Yaptıkları İşletmelerde İsraf Faktörü Açısından İncelenmesi: İstanbul'da Kardiyoloji Hekimleri Üzerine Bir Araştırma European Journal of Science and Technology DOI 10.31590/ejosat.1005029 YÖKSİS TR Index OpenAlex 59.3%
17. 2021 ANALYZING THE EFFECT OF ONLINE CONSUMER REVIEWS ON CONSUMER PURCHASING DECISION: A STUDY OF ONLINE GROCERY USERS IN ISTANBUL, TURKEY International Research Journal of Modernization in Engineering Technology and Science DOI https://www.irjmets.com/uploadedfiles/paper/volume_3/issue_11_november_2021/17374/final/fin_irjmets1638257784.pdf YÖKSİS
18. 2021 TÜKETİCİLERİN ONLİNE ALIŞVERİŞ SİTELERİNDEN MEMNUNİYET ALGILARININ, YENİDEN SATIN ALMA NİYETLERİNE VE POZİTİF AĞIZDAN AĞIZA İLETİŞİMLERİNE ETKİSİ: HAZIR GIDA/YEMEK ALIŞVERİŞİ ÜZERİNE BİR ARAŞTIRMA Elektronik Sosyal Bilimler Dergisi DOI 10.17755/esosder.871293 YÖKSİS TR Index OpenAlex 78.7%
19. 2017 Tüketici Davranışları ve Sosyal Medya Pazarlaması: Üniversite Öğrencileri Üzerine Bir Araştırma Bulletin of Economic Theory and Analysis DOI 10.25229/beta.336420 YÖKSİS TR Index OpenAlex 83.6%

Books 10 See all (10) →

1. 2026 Financial Literacy in the Age of Artificial Intelligence Springer ISBN 978-3-032-29188-2 Kitap Bölümü · Bilimsel Kitap
2. 2026 Sustainability, Digital Transformation, and AI-Driven Innovation Integrating ESG, FinTech, and AI to Reshape Financial Markets and Investment Strategies Springer ISBN 978-3-032-16198-7 Kitap Bölümü · Bilimsel Kitap
3. 2025 GREEN STRATEGIES: TRANSFORMING INNOVATIVE CONCEPTS INTO SUSTAINABILITY BZT TURAN PUBLISHING HOUSE ISBN 978-9952-8558-1 Kitap Bölümü · Bilimsel Kitap
4. 2023 International Studies in Social, Human and Administrative Sciences - II Serüven Yayınevi ISBN 978-625-6450-58-5 Kitap Bölümü · Bilimsel Kitap
5. 2023 STRATEJİK YÖNETİMDE İŞLETME VE YÖNETİM BİLGİ SİSTEMLERİ Nobel Akademik Yayıncılık ISBN 978-625-398-628-5 Kitap Bölümü · Bilimsel Kitap

Proceedings 6 See all (6) →

1. 2023 DENEYİMSEL PAZARLAMA VE METAVERSE İLİŞKİSİNDE TÜKETİCİNİN KONUMU INTERNATIONAL TOPKAPI CONGRESS
2. 2024 ARTIFICIAL INTELLIGENCE-BASED RECOMMENDATION SYSTEMS AND CONSUMER BUYING BEHAVIOR 3r International Conference on Recent Academic Studies
3. 2023 Sosyal Medya Pazarlaması ve Marka Denkliği 5. ULUSLARARASI PALANDÖKEN BİLİMSEL ÇALIŞMALAR KONGRESİ
4. 2025 An Analytical Approach to the Dynamic Interaction of Sustainable Brand Communication and Consumer Empathy 5th International Conference on Frontiers in Academic Research
5. 2017 THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE DECISION: CASE OF UNIVERSITY STUDENTS IN TURKEY 2nd INTERNATIONAL CONFERENCE ON ECONOMICS BUSINESS MANAGEMENT AND SOCIAL SCIENCES

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Collaboration network

From the author lists of YÖKSİS publication records. Duplicate records of a work count once; institutions are co-authors’ current YÖKSİS affiliations.

Co-authors

9

With an akaturk profile

2

Turkish institutions

1

Co-authored works

%53

Academic co-authors 2

1. GU GÖZDE ÖZDEMİR UÇGUN Doktor Öğretim Üyesi · İstanbul Aydın Üniversitesi same university 2
2. MK MENEKŞE KILIÇARSLAN Doktor Öğretim Üyesi · İstanbul Topkapı Üniversitesi 1

National collaboration 1 institutions

Within own university2 joint works · İstanbul Aydın Üniversitesi

1. İstanbul Topkapı Üniversitesi 1 works · 1 academics

Other co-authors (incl. international) 7

FATİH KARAMAN 2Amani Yousef ShaheenHavane TembeloMURAT YALÇIN KIRCATessy Nguepi NguetseTiba AhmadiÇAĞATAY ÖZÜER

Authors without an akaturk profile (international researchers, retired or former academics, students, clinicians) are grouped by name spelling; short forms such as “Gulluce M.” join the single full name they match.