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Academician

AYŞEGÜL ÖZSOMER TUNALI

Profesör

Koç Üniversitesi İktisadi Ve İdari Bilimler Fakültesi İşletme Bölümü

Research topics OpenAlex
  1. Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
  2. Yan Dal Pazarlama
Keywords YÖKSİS
Articles 10 YÖKSİS 10 · OpenAlex 0 Total citations 359 h-index 7 · OpenAlex OpenAlex coverage %60 matched 6 / 10 Q1 articles 7 Scopus · WoS Q1 3 Best field rank #3 / 29 Keyword · top 10.3% Co-authors 2 0 Turkish institutions

Citation impact

Citation counts of the articles matched in OpenAlex, citing publications from Crossref and the Stanford/Elsevier list. Sources are shown separately and never added up.

OpenAlex YÖKSİS articles matched in OpenAlex: 6 + YÖKSİS · co-author record: 4
h-index 7 Percentile in Türkiye: 67 #269 of 453 at their university by h-index
i10-index
6
Total citations
359
Top 17% in Türkiye
Per article
35.9
FWCI
6.09
1.00 = world average
World top 1%
1
World top 10%
4

Most cited articles

  1. We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis 2020 world top 1% 128 citations
  2. Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda 2021 world top 10% 98 citations
  3. Knowledge Processes and Learning Outcomes in MNCs An Empirical Investigation of the Role of HRM Practices in Foreign Subsidiaries with Bernard Simonin Human Resource Management 48 4 July August 2009 pp 505 530 2009 world top 10% 63 citations
How is this computed?

h-index and citations are computed from the citation counts of this academic’s YÖKSİS articles matched in OpenAlex (not Google Scholar, WoS or Scopus). Unmatched articles are not included. 4 articles (14 citations) tagged with this academic’s YÖK author id in co-authors’ YÖKSİS records count only towards citations, h-index and i10; article counts, percentiles and rankings use their own YÖKSİS list.

Citing publications Crossref 79 publications citing 6 DOI-bearing articles · 4 Türkiye-affiliated
  • 2018 1
  • 2019 4
  • 2020 15
  • 2021 33
  • 2022 16
  • 2023 1
  • 2024 1
  • 2025 7
  • 2026 1
  1. DOI 10.1177/02761467261421850 2026
  2. DOI 10.1515/erj-2025-0322 2025
  3. DOI 10.1080/08911762.2025.2588635 2025
  4. DOI 10.1108/apjml-05-2025-0966 2025
  5. DOI 10.1108/ijoem-11-2024-1990 2025
  6. DOI 10.1111/joes.70044 2025
  7. DOI 10.1108/imr-12-2024-0517 2025
  8. DOI 10.1108/s1548-643520250000022024 2025
  9. DOI 10.1109/tem.2022.3145240 2024
  10. DOI 10.46606/eajmbs2023v03i03.0032 2023
  11. How to Go GloCal: Omni-Brand Orientation Framework TR Ellen Schmidt-Devlin et al. · Journal of International Marketing · 2022
  12. DOI 10.1080/10941665.2022.2046118 2022
  13. DOI 10.3390/su14063531 2022
  14. DOI 10.1002/mde.3517 2022
  15. DOI 10.1111/ijcs.12791 2022
  16. DOI 10.1016/j.jbusres.2021.12.048 2022
  17. DOI 10.1016/j.jbusres.2022.03.006 2022
  18. DOI 10.1108/jbim-12-2020-0564 2022
  19. DOI 10.1016/j.jbusres.2021.10.004 2022
  20. DOI 10.1007/978-3-030-91727-2_10 2022
  21. DOI 10.1108/jkm-07-2021-0584 2022
  22. DOI 10.1016/j.jbusres.2022.03.070 2022
  23. DOI 10.1016/j.ijhm.2022.103203 2022
  24. DOI 10.1007/978-3-030-97777-1_10 2022
  25. DOI 10.51582/interconf.19-20.01.2022.007 2022
  26. DOI 10.1016/j.techsoc.2022.101918 2022
  27. Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda TR Timo Mandler et al. · Journal of Business Research · 2021
  28. COVID-19 SALGINI SÜRECİNDE KOBİ’LERİN FİNANSAL GÖRÜNÜMÜNÜN DEĞERLENDİRİLMESİ: DENİZLİ TEKSTİL İŞLETMELERİ ÖRNEĞİ TR İlknur ESKİN · Trakya Üniversitesi Sosyal Bilimler Dergisi · 2021
  29. Hedonik Alışveriş Değeri ve Faydacı Alışveriş Değerinin, Küresel Tüketici Kültürüyle Özdeşleşme Üzerindeki Etkisi TR Murat ARSLANDERE · ODÜ Sosyal Bilimler Araştırmaları Dergisi (ODÜSOBİAD) · 2021
  30. DOI 10.1108/ejim-08-2020-0341 2021

Showing the 30 most recent.

Where does this list come from?

Extracted from the reference lists in Crossref’s public March 2026 data file; 20.3% of the file has been processed, so the list may be incomplete. Crossref citations are never added to or compared with the OpenAlex citation counts; the two sources have different coverage.

Field ranking

Position in the main-field, side-field and keyword cohorts by YÖKSİS article score; each card opens that ranking.

YÖKSİS ?
Keyword rankings 1

Works 10

YÖKSİS and OpenAlex records: index distribution, journals published in, a filterable article list and the other output types.

Indexes and citation percentiles

?
TR Index 0 articles
OpenAlex citation percentile
Top 1%2
Top 10%4
Avg · n 6 %93.2
Other counts

Scopus (SJR)

  • YÖKSİS rows 8

WoS (JCR)

  • YÖKSİS rows 8

Articles

Articles with YÖKSİS and OpenAlex source split; narrow by quartile or TR Index.

10articles

Journals with publications

6 journals

Narrow down

Scopus (SJR)
Q17 Q20 Q30 Q40
WoS (JCR)
Q13 Q22 Q32 Q40
TR Index
0articles

Article list

  1. 2022 Can advertising enhance consumers' desirable COVID-19 health behavioral intentions? The role of brand-pandemic fit JOURNAL OF CONSUMER BEHAVIOUR DOI 10.1002/cb.2024 YÖKSİS SJR Q1 JCR Q3 OpenAlex 81.2%
  2. 2021 Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda Journal of Business Research DOI 10.1016/j.jbusres.2020.12.023 YÖKSİS SJR Q1 JCR Q1 OpenAlex top 10% OpenAlex 92.2%
  3. 2020 We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis INDUSTRIAL MARKETING MANAGEMENT DOI 10.1016/j.indmarman.2020.05.021 2 YÖKSİS records YÖKSİS SJR Q1 JCR Q1 OpenAlex top 1% OpenAlex 99.5%
  4. 2019 Some recent influences on global consumer culture International Marketing Review DOI 10.1108/IMR-11-2018-0315 YÖKSİS SJR Q1 JCR Q2 OpenAlex 88.9%
  5. 2015 Introduction to the special issue on Innovation in and from Emerging Economies Industrial Marketing Management DOI 10.1016/j.indmarman.2015.07.005 YÖKSİS SJR Q1 JCR Q2
  6. 2014 The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001 Journal of Marketing Research YÖKSİS SJR Q1 JCR Q1
  7. 2012 The Interplay Between Global And Local Brands A Closer Look At Perceived Brand Globalness And Local Iconness Journal of International Marketing YÖKSİS
  8. 2012 Brand Concepts As Representations Of Human Values Do Cultural Congruity And Compatibility Between Values Matter Journal of Marketing YÖKSİS
  9. 2012 A Global Brand Management Roadmap with Rajeev Batra Amitava Chattopadhyay and Frenkel ter Hofstede International Journal of Research in Marketing 29 2012 pp 1 4 International Journal of Research in Marketing YÖKSİS
  10. 2009 Knowledge Processes and Learning Outcomes in MNCs An Empirical Investigation of the Role of HRM Practices in Foreign Subsidiaries with Bernard Simonin Human Resource Management 48 4 July August 2009 pp 505 530 HUMAN RESOURCE MANAGEMENT YÖKSİS SJR Q1 JCR Q3 OpenAlex top 10% OpenAlex 97.9%

Books 1

  1. 2012 The New Emerging Market Multinationals Four Strategies for Disrupting Markets and the Competition 320 pages McGrawwHill New York Bilimsel Kitap

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Collaboration network

From the author lists of YÖKSİS publication records. Duplicate records of a work count once; institutions are co-authors’ current YÖKSİS affiliations.

Co-authors
2
With an akaturk profile
0
Turkish institutions
0
Co-authored works
%10

Academic co-authors 0

No co-author with an akaturk profile.

National collaboration 0 institutions

No joint work with another Turkish university.

Other co-authors (incl. international) 2

Ozsomer AysegulTorelli Carlos

Authors without an akaturk profile (international researchers, retired or former academics, students, clinicians) are grouped by name spelling; short forms such as “Gulluce M.” join the single full name they match.