Service and Product Innovation

Generative artificial intelligence (GAI) offers important opportunities for the hospitality and tourism (HT) industry in the context of operations, design, marketing, destination management, human resources, revenue management, accounting and finance, strategic management, and beyond. However, the implementation of GA…

• ALİ İSKENDER

Generative artificial intelligence (GAI) offers important opportunities for the hospitality and tourism (HT) industry in the context of operations, design, marketing, destination management, human resources, revenue management, accounting and finance, strategic management, and beyond. However, the implementation of GA…

• EZGİ ERKMEN

The goal of improving consumer welfare can subtly or dramatically shape the research process, the methods used, and the theories developed. This article introduces the participatory action research paradigm, which is based upon the goal of helping people and employs methodologies that are different from traditional co…

• BİGE SAATÇİOĞLU

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• NEBAHAT NİSAN GÖKŞEN

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• BİGE SAATÇİOĞLU

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• AHMET EKİCİ

Abstract The growing pressure to reduce costs and improve efficiency induces many organizations to undertake shared services initiatives. This consolidation and streamlining of common business functions is also known as insourcing, in‐house services, business services, or staff services. While adoption of a shared ser…

• OYA ZEYNEP AKŞİN KARAESMEN

Research on customer participation (CP) has focused on its benefits for customers. However, recent research suggests that CP is beneficial to both customers and firms. The literature is also sparse on the economic (e.g., profitability) and customer (e.g., customer retention) impact of CP. This research introduces the…

• BÜLENT MENGÜÇ

This commentary addresses recent debates in marketing research on the elusiveness of the notion of value, with the aim of starting a dialogue on the possibility of developing a comprehensive and culturally informed understanding of value and value creation processes. First, we provide an overview of the predominant us…

• EMİNEGÜL KARABABA

Recently, a new technology topic has been known as the Internet of Things (IoT), where all devices like smartphones, smart TVs, medical and healthcare ones, and home appliances have been applied for data generating. Due to the variety of services, the numerous service composition problems, mostly related to the Qualit…

• NIMA JAFARI NAVIMIPOUR

This paper aims to outline the influences of ChatGPT on service individualization and service value co-creation in the travel industry. Data were collected from managers and experts of travel agencies in Turkey. Hypotheses were tested via the independent sample t-tests, enter regression analysis, and the bootstrapping…

• MAHMUT DEMİR

A broad, dynamic network perspective on solution processes remains scarce. This article presents the process of developing and implementing customer solutions and its effects on the wider business environment by investigating customers and suppliers in the global mining industry (Australia, Chile, and Sweden), analyzi…