Impact of AI and Big Data on Business and Society

The Metaverse will have a variety of effects on marketing. Businesses need to maintain their identities in the Metaverse realm. Generation Z and Generation alpha will have an easier time adjusting to virtual realms. The augmented reality environment allows buyers to interact with products without leaving the comfort o…

• SEVGİ AYDIN

The Metaverse will have a variety of effects on marketing. Businesses need to maintain their identities in the Metaverse realm. Generation Z and Generation alpha will have an easier time adjusting to virtual realms. The augmented reality environment allows buyers to interact with products without leaving the comfort o…

• KEMAL GÖKHAN NALBANT

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• ZEYNEP DİDEM UNUTMAZ DURMUŞOĞLU

As the Metaverse's popularity grows, its effect on everyday problems is beginning to be discussed. The upcoming Metaverse world will influence the transportation system as cross-border lines blur due to rapid globalization. The purpose of this paper is to investigate the capabilities of the Metaverse and its alternati…

• ILGIN YAŞAR

Research background: Because of the rapid improvements in advanced technological tools and widely usage of the Internet among the world, most of SMEs in various countries have become able to apply their marketing activities through online marketing and social media platforms that are less costly for them. Since SMEs e…

• MEHMET CİVELEK

Humanity’s quest for safe, resilient, and liveable cities has prompted research into the application of computational tools in the design and development of sustainable smart cities. Thus, the application of artificial intelligence in sustainable smart cities (AISC) has become an important research field with numerous…

Assessment of alternative banking systems is a difficult problem with multiple and conflicting criteria. This study proposes a multi-criteria decision-making (MCDM) model for evaluating alternative social banking systems (with no interest charges) using a T-Spherical fuzzy Decision-Making Trial and Evaluation Laborato…

• SERHAT YÜKSEL
• SERKAN ETİ

The metaverse is widely regarded as “the evolution of the Internet,” with the potential to provide opportunities for various stakeholders. In addition to enhancing productivity among employees and creating new business models and revenue streams, it can increase the competitiveness of organizations. However, like any…

• İBRAHİM ARPACI

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• YİĞİT KAZANÇOĞLU

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• ŞULE ÖZTÜRK BİRİM

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• İPEK KAZANÇOĞLU

The study was conducted on 125 US based high-tech firms from software engineering, hardware production, biotechnology, and telecommunications. Senior-level executives, including CEOs, board members, and CTOs, provided insights through structured questionnaires. Key findings indicate that AI adoption significantly enha…

• İRGE ŞENER