Cognitive and psychological constructs research

Purpose This paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of 302 mobile phone consumers in Turkey and cluster the sample meaningfully into four behaviorally different groups. Design/methodology…

Purpose This paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of 302 mobile phone consumers in Turkey and cluster the sample meaningfully into four behaviorally different groups. Design/methodology…

• SÜPHAN NASIR

A remarkable deal of social research is based on data collected through the use of Likerttype scales. The optimal number of response categories in Likert-type scales has been subject to an academic debate for years. This article studies the differences between 5- and 7-point Likert-type scales using the SERVPERF Scale…

• FATMA MÜGE ARSLAN

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Akış deneyiminin kökeni 1960'larda Maslow'un doruk deneyim (peak experience) çalışmalarına dayanmaktadır ve 1970'lerde Csikszentmihalyi tarafından geliştirilmiş ve kavramsallaştırılmıştır. Güncel olarak da, pozitif psikoloji içinde yer alan bir araştırma alanıdır.Akış deneyimi aynı zamanda optimum deneyim veya ototeli…

• NURAY TURAN

The three Grounded Theory (GT hereafter) schools, Classic, Straussian, and Constructivist GT, differ from each other based on their paradigmatic perspectives. The major difference is in terms of the data analysis procedure. Common features exist among the three GT traditions such as constant comparison method, simulta…

• ZÜLEYHA ÜNLÜ CARLIK

The purpose of this study is to identify whether brands positioned in customers’ minds with features, abstract, benefit, or surrogate bases differ in their favorability, credibility, and differentiation. First, focus group studies were conducted to determine attributes related with automobiles and to select the automo…

• MEHMET ERYİĞİT

The purpose of this study is to identify whether brands positioned in customers’ minds with features, abstract, benefit, or surrogate bases differ in their favorability, credibility, and differentiation. First, focus group studies were conducted to determine attributes related with automobiles and to select the automo…

• CANAN ERYİĞİT

Improving the product development processes is critical in the competitive business environment, where customers are the main focus. Codevelopment of products have been gaining importance. The objective of this paper to understand and characterise potential users of a software product through a collaborative process.…

• AHMET NURİ BAŞOĞLU

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• GÖKHAN KARAGONLAR

According to the literature, science of management has started to become a jungle since 1960s.With the addition of many post-modern concepts, this jungle has turned into a much complex structure.A striking point is that a similar complexity is witnessed about a related subjectleadership.A focal point of this current s…

• NURTEN POLAT DEDE

According to the literature, science of management has started to become a jungle since 1960s. With the addition of many post-modern concepts, this jungle has turned into a much complex structure. A striking point is that a similar complexity is witnessed about a related subjectleadership. A focal point of this curren…