Consumer Behavior and Market Dynamics

Previous research on ethnocentrism and lifestyle has focused on attitudinal segmentation. However, consumer attitudes may not always be consistent with the actual purchasing decision. Since behavioural intentions are more proximal predictors of behaviours than attitudes, segmenting markets using purchasing intentions…

• BAHTİŞEN KAVAK

Nowadays influencing consumer behaviours is very important for companies which aims to be succesful in such an intense competetive environment. To cope with intense competetion and to influence consumer behaviours is inevitable for companies to consider cultural, social, psychologic and, personal status of consumers.…

• YAKUP DURMAZ

The aim of marketing is to meet and satisfy target customers needs and wants The field of consumer behavior studies how individuals groups and organizations select buy use and dispose of goods services ideas or experiences to satisfy their needs and desires Understanding consumer behavior is never simple because custo…

• YAKUP DURMAZ

Dünyada özellikle yenilenemez kaynakların hızla yok olması ve yanlış uygulamalar öncelikle işletmeleri ardından tüketicileri eskiye nazaran daha fazla ilgilendirmeye başlamış, bilinçli tüketim davranışı ise her yaştan tüketicinin sahip olması gereken davranış biçimi halini almıştır. Bu noktadan hareketle, çalışmanın a…

• FUNDA BAYRAKDAROĞLU

Kuşak kavramı ve kuşaklar arası farklılıklar, akademisyenler, uygulayıcılar ve popüler medya gibi birçok tarafın ilgisini çekmekte ve konuyla ilgili araştırma sayısı her geçen gün artmaktadır. Bununla birlikte kuşak kavramının çok boyutlu yapısına odaklanan ve kuşak çalışmalarındaki sorunlara değinen sınırlı sayıda ar…

• ALİ EMRE AYDIN

Different methods and approaches have been developed to understand consumers' decision-making styles.One of these is the Consumer Style Inventory (CSI) (Sproles and Kendall, 1986).In this research, consumers' decision-making styles are analyzed with the CSI approach.The CSI deals with the mental orientation of consume…

• SEVTAP ÜNAL

The main purpose of this study is to examine the effect of anxiety that people experience due to the rapidly spreading Covid-19 on consumer behaviour. The sub-objectives of this study are to test the relationship among the anxiety caused by Covid-19, consumer behaviour and socio-demographic variables. In line with thi…

• YAKUP DURMAZ

The main purpose of this study is to examine the effect of anxiety that people experience due to the rapidly spreading Covid-19 on consumer behaviour. The sub-objectives of this study are to test the relationship among the anxiety caused by Covid-19, consumer behaviour and socio-demographic variables. In line with thi…

• BELKİS DİLEK ÖZBEZEK
• FİLİZ ÇOPUROĞLU
• YAKUP DURMAZ

Economic liberalization caused remarkable changes in Turkey in the 1980s. Changes in environmental variables had significant impact on the behavior of Turkish consumers and on the marketing management of firms. In this article, changes in economic, demographic, and cultural factors in Turkey and changes in consumption…

• MEHMET ÇAKAR

In this study, consumer preferences for flooring in terms of purchasing and use, were investigated, as well as consumer attitudes and the reasons for preferences for a particular product, and whether consumer behaviour varied according to gender, age, level of education, occupation and size of household.The study was…

• İLKER AKYÜZ

Abstract Rapidly flowing time, changing/transforming world and developing technology challenge us in the vital struggle of humanity. In every period of life, people try to keep up with this process and have to follow many parameters such as the global world and business disciplines. While doing this, one must also man…

• GÜZİDE ÖNCÜ EROĞLU PEKTAŞ

Individuals have the desire to differentiate themselves, at least to some extent, from those in their immediate surroundings. This need to stand out from others is often satisfied through the adoption of unique hobbies or by consuming distinct products etc. The concept of “Consumer need for uniqueness” in marketing li…

• YUSUF ARSLAN