Innovation Diffusion and Forecasting

Model validation constitutes a very important step in system dynamics methodology. Yet, both published and informal evidence indicates that there has been little effort in system dynamics community explicitly devoted to model validity and validation. Validation is a prolonged and complicated process, involving both fo…

Most durable products have two distinct types of customers: first-time buyers and customers who already own the product, but are willing to replace it with a new one or purchase a second one. Firms usually adopt a price-discrimination policy by offering a trade-in rebate only to the replacement customers to hasten the…

• MUSTAFA NECATİ ARAS

Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. Thus, little guidance is available to firms regarding the relative efficacy of their vario…

• MEHMET BERK ATAMAN

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• MURAT BENGİSU

Innovative firms are generally more successful in both industrial and consumer markets. However, factors that make firms innovative are often elusive and complex. Looks at how strategic posture, organization structure, environmental hostility and uncertainty interact and how each factor contributes to an explanation o…

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• TAŞKIN DİRSEHAN

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• TAŞKIN DİRSEHAN

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• SERKAN ALTUNTAŞ

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• TÜRKAY DERELİ

Many companies compete globally in a world in which user ratings and price are important drivers of performance but whose importance may differ by country. This study builds on the cultural, economic, and structural differences across countries to examine how app popularity reacts to price and ratings, controlling for…

• GÖKHAN YILDIRIM

Which marketing strategies are most effective for introducing new brands? This paper sheds light on this question by ascribing growth performance to firms' postlaunch marketing choices. We decompose the success of a new brand into its ultimate market potential and the rate at which it achieves this potential. To achie…

• MEHMET BERK ATAMAN

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• HAYDAR YALÇIN