Technology Adoption and User Behaviour

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• İSMAİL ERKAN

Purpose Given the dramatic technology‐led changes that continue to take place in the marketplace, researchers and practitioners alike are keen to understand the emergence and implications of online brand communities (OBCs). The purpose of this paper is to explore OBCs from both consumer and company perspectives. Desig…

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• SACİDE GÜZİN MAZMAN AKAR

The process of adopting new innovations has been studied for over 30 years, and one of the most popular adoption models is described by Rogers in his book, Diffusion of Innovations (Sherry & Gibson, 2002). Much research from a broad variety of disciplines has used the model as a framework. Dooley (1999) and Stuart (20…

This meta-analysis investigates privacy concerns and literacy as predictors of use of online services and social network sites (SNSs), sharing information, and adoption of privacy protective measures. A total of 166 studies from 34 countries (n = 75,269) were included in the analysis. In line with the premise of priva…

• RAHİME ZEYNEP CEMALCILAR

BACKGROUND AND AIMS: Phubbing can be described as an individual looking at his or her mobile phone during a conversation with other individuals, dealing with the mobile phone and escaping from interpersonal communication. In this research, determinants of phubbing behavior were investigated; in addition, the effects o…

• NALAN BOSTAN AKMEŞE

BACKGROUND AND AIMS: Phubbing can be described as an individual looking at his or her mobile phone during a conversation with other individuals, dealing with the mobile phone and escaping from interpersonal communication. In this research, determinants of phubbing behavior were investigated; in addition, the effects o…

• EVREN ERZEN

BACKGROUND AND AIMS: Phubbing can be described as an individual looking at his or her mobile phone during a conversation with other individuals, dealing with the mobile phone and escaping from interpersonal communication. In this research, determinants of phubbing behavior were investigated; in addition, the effects o…

• ŞULE BETÜL ABDELLAH

BACKGROUND AND AIMS: Phubbing can be described as an individual looking at his or her mobile phone during a conversation with other individuals, dealing with the mobile phone and escaping from interpersonal communication. In this research, determinants of phubbing behavior were investigated; in addition, the effects o…

• PINAR DURU

BACKGROUND AND AIMS: Phubbing can be described as an individual looking at his or her mobile phone during a conversation with other individuals, dealing with the mobile phone and escaping from interpersonal communication. In this research, determinants of phubbing behavior were investigated; in addition, the effects o…

• ENGİN KARADAĞ

BACKGROUND AND AIMS: Phubbing can be described as an individual looking at his or her mobile phone during a conversation with other individuals, dealing with the mobile phone and escaping from interpersonal communication. In this research, determinants of phubbing behavior were investigated; in addition, the effects o…

• İLKAY ÇULHA

BACKGROUND AND AIMS: Phubbing can be described as an individual looking at his or her mobile phone during a conversation with other individuals, dealing with the mobile phone and escaping from interpersonal communication. In this research, determinants of phubbing behavior were investigated; in addition, the effects o…

• BERRAK MIZRAK ŞAHİN